Specialist in Dialogue Marketing and Web, 80%

Are you keen to bring fresh energy to customer dialogue at CONCORDIA? In our lively, dynamic team, varied tasks await you. Whether targeted online banners, data-driven website optimisations, or top placements in classic and AI-supported search engines: support us from 1 January 2027 and take digital customer dialogue to the next level. We are looking for proactive, independent, and committed individuals who want to seize their opportunity.

Specialist in Dialogue Marketing and Web, 80%

What to expect

• Online banner campaigns: In our lively, dynamic team, you will design, manage, and optimise targeted digital campaigns for CONCORDIA to effectively generate leads and acquire new customers.
• Cross-channel campaigns: Close collaboration with the dialogue marketing team in planning and implementing personalised cross-channel campaigns for new customer acquisition and customer retention.
• Google My Business account: Management, updating, and strategic maintenance of our profile to strengthen local online presence and visibility.
• SEO/GEO: Technical and content optimisation to achieve top rankings on Google and others for relevant insurance topics (such as basic health insurance, supplementary and pension insurance) and to be preferentially displayed in AI-supported search systems.
• Website management: Content management and continuous development of CONCORDIA’s modernised website. This includes capturing content in coordination with site owners, building backlinks, and ongoing analysis and optimisation for an excellent customer experience.
• Data analysis and tracking: Continuous monitoring of performance indicators (KPIs), search trends, and user behaviour to embed data-driven optimisations directly into CONCORDIA’s web content.
• Interface management: Close cooperation with internal stakeholders as well as external agencies and partners to ensure smooth processes.
• Sparring partner: You actively and enthusiastically contribute to our lively team, exchange expertise with the web team, and support the dialogue marketing team purposefully in daily operations.

What you bring

• You have training in marketing, communications, or a comparable qualification.
• Excellent MS Office skills are a must; you have knowledge of Adobe products and score with your CMS expertise.
• You like to think outside the box and take new paths to address target groups in CONCORDIA’s customer journey and generate leads.
• You enjoy working with internal and external partners, and in our collegial, dynamic environment, you easily find and implement win-win solutions.
• You possess good analytical skills, are digitally savvy, and impress with commitment and a sense of responsibility.
• You have solid practical experience in SEO/GEO, user experience, and website management.
• You work in a structured, independent manner and enrich our lively team as a team-oriented personality.
• You have confident language skills in German, ideally complemented by good spoken French and/or English skills.

Your benefits

• You have a 41-hour week and can work part-time or flexibly. For selected tasks, you can regularly work from home.
• Full salary during 14 weeks of maternity leave. Additional contributions to child and education allowances. Up to 90% cost coverage for external childcare.
• CONCORDIA supports internal and external training. We accompany you individually in your career planning.
• We offer you an extremely attractive, secure pension fund with above-average employer contributions and generous benefits.
• Your recovery is important to us: enjoy at least five weeks of holiday per year.
• We value long-term collaboration. After five years of service, you regularly receive a long-service gift: holiday or a bonus.

Your workplace

Bundesplatz 15

6002

Lucerne

Your next step

Do you have further questions about this position?

Nadia Minder, Head of Dialogue Marketing and Web, phone +41 41 228 17 61, will be happy to assist you.

Patrick looks forward to your application.

For filling this position, we only consider direct applications.