Bern
Head of Marketing / Member of the Executive Board
- 19 September 2026
- 100%
- Permanent position
- German (Fluent), French (Fluent)
About the job
With strategic foresight, a feel for brands and people, and a sound understanding of the market as well as consumers, you shape the future of the Swissmilk brand.
The SMP is the national umbrella organisation of Swiss milk producers. Under the Swissmilk brand, it operates the national marketing for Swiss milk and dairy products. As part of a succession arrangement, we are looking for an experienced, entrepreneurial-thinking and convincing personality as
Head of Marketing / Member of the Executive Board
In this key position, you lead and develop the entire marketing department of Swissmilk. Together with your experienced management team and around 50 employees, you ensure a strong positioning of Swiss milk and dairy products and consistently develop the existing marketing activities. You combine brand management, campaigning, content, digital channels, live communication as well as the topics of sustainability, health & enjoyment into an effective overall appearance and ensure that the different target groups are reached with the right messages via the relevant channels.
You recognise market and consumer trends, set the right strategic priorities and ensure effective use of resources. In future, the presence of Swiss milk and dairy products at the point of sale is to be particularly strengthened. Together with industry players and retailers, you develop appropriate approaches and integrate them sensibly into the existing marketing mix. At the same time, you are responsible for the relevant budgets and maintain close exchange with the various stakeholders of the Swiss dairy industry.
As a member of the four-person executive board, you actively shape the further development of the SMP and bring the perspective of the market and consumers into corporate management. If suitable, there is also the possibility to take on additional responsibility as co-managing director of the SMP.
We are addressing a convincing leader with higher education in marketing, business administration or a comparable field as well as several years of leadership and marketing experience. Solid experience in the food industry and affinity for Swiss agriculture is essential for this position. You have a convincing track record in brand management, think strategically and entrepreneurially, and act pragmatically. With your communicative and winning manner, you lead on equal terms, provide orientation and manage to inspire people for common goals. Very good German and French skills are mandatory.
A strong brand, an experienced team and the opportunity to lead marketing for an important Swiss industry into the future. We look forward to receiving your meaningful application documents.
Contact: Jean-Pierre von Burg
Markus Theiler
