B2B Digital Campaign Manager (m/f/d)

B2B Digital Campaign Manager (m/f/d) : International Digital Marketing and/Omnichannel Campaign Management / Analytical & Systems Thinking / Agile Project Management, Stakeholder Management & Communication Skills / MedTech or Healthcare Experience / AI along the Campaign Process & Digital Marketing /English

Project:
For our customer Roche Diagnostics International AG based in Rotkreuz we are looking for a highly qualified
B2B Digital Campaign Manager (m/f/d).

Background:
Within Roche Diagnostics EMEA-LATAM, the Network Enabling Organization (NEO) is the vital link between the region's strategic priorities and individual projects and portfolios. The Digital & Growth Marketing Subchapter is responsible for catalyzing the execution of regional commercial priorities through Digital Marketing & Account-Based activities, developing and driving networks and communities, and accelerating learnings and commercial success...

The perfect candidate:
As an experienced and visionary B2B Digital Campaign Manager for the EMEA/LATAM Region you will be instrumental in developing, implementing, and optimizing effective B2B Digital Marketing Campaigns within the healthcare sector. You will play a key role in shaping the Global B2B Digital Campaign Strategy and tactics to accelerate implementation to local Marketing and Sales organizations (Affiliates) across EMEA/LATAM.

Tasks & Responsibilities:

B2B Digital Campaign Management & Excellence
• Strategic Contribution & Planning: Contribute to the co-creation of Global B2B Digital Marketing Strategies, translating them into actionable and impactful digital marketing plans tailored to EMEA/LATAM market needs, particularly within the Near Patient Care Customer Area
• Campaign Roll-out & Execution Leadership: Lead the effective roll-out, adoption and accelerated execution of Global B2B Digital Marketing Campaigns across EMEA/LATAM affiliates, ensuring alignment with global strategy while enabling local relevance
• Expert Consulting & Standards: Provide consulting to global, regional, and affiliate marketing teams on designing, executing, and optimizing best-in-class B2B digital campaigns. Establish and harmonize B2B digital marketing best practices, high standards, and key operational processes

B2B Digital Marketing Excellence & Innovation
• Trend Monitoring & Evaluation: Actively monitor, evaluate, and share insights on the latest B2B digital marketing trends, competitive strategies, platform innovations, and emerging technologies relevant in EMEA/LATAM
• Experimentation & Advanced Tactics: Foster a culture of data-driven experimentation by partnering with pilot markets to test, learn, and scale advanced tactics (e.g., sophisticated segmentation, personalized omnichannel journeys, innovative B2B acquisition models, new marketing technologies, etc.)

Stakeholder Engagement & Collaboration
• Cross-Functional Partnership: Build and maintain strong collaborative relationships with key stakeholders across the organization, including Global, Regional & Local Marketers & Senior Leaders
• Facilitating Collaboration: Enable effective cross-functional collaboration to connect key stakeholders, ensure alignment, and drive timely decision-making for campaign success

Growth Mindset
• Embracing Challenges & Learning: Proactively seek feedback and view challenges within diverse markets and complex projects as opportunities for continuous learning, adaptation, and improving digital marketing effectiveness
• Curiosity & Continuous Improvement: Maintain a strong sense of curiosity to constantly explore new digital possibilities, question the status quo
• Strong project management skills with the ability to manage multiple projects and campaigns simultaneously across different regions..

Must Haves:

• Minimum Bachelor's degree in Marketing, Business Administration or a related field. Master's degree is an advantage
• 3+ years of experience in International Digital Marketing and/or Omnichannel Campaign Management
• Analytical & Systems Thinking
• Agile Project Management, Stakeholder Management & Communication Skills
• Curiosity and commitment to continuous learning and improvement
• Fluency in English (written and verbal)
• Strong organizational and agile project management skills
• Excellent communication skills in English

Nice to Have:

• MedTech or Healthcare Experience
• Digital Marketing Channel Experience in: Sprinklr, Marketo, Salesforce Marketing Cloud, Adobe Experience Manager, Social Media native Platforms (paid & organic)
• Experience in the Integration of AI along the Campaign Process & Digital Marketing Activities

Reference Nr.: 924364SDA
Role: B2B Digital Campaign Manager (m/f/d)
Industrie: Pharma
Workplace: Rotkreuz
Pensum: 100% (3 Days at the Office / 2 Days Home Office)
Start: 15.09.2025
Duration: 12++ unlimited
Deadline: 25/08/2025

If you are interested in this position, please send us your complete dossier via the link in this advertisement. If this position does not fit your profile and you wish to be considered for another position directly, you can also send us your dossier via this ad or to jobs[at]itcag[dot]com.
Contact us for more information about our company, our positions or our attractive Payroll-Only programme: +41 41 760 77 01.

About us:
ITech Consult is an ISO 9001:2015 certified Swiss company with offices in Germany and Ireland. ITech Consult specialises in the placement of highly qualified candidates for recruitment in the fields of IT, Life Science & Engineering.
We offer staff leasing & payroll services. For our candidates this is free of charge, also for Payroll we do not charge you any additional fees.