Regional Trade Manager Retail

About the job

Your main workplace is Zug, complemented by remote work. At the same time, you are ready to be present at other locations as well

• As a link between global strategies and regional market needs, you translate product, POS and category management guidelines into effective trade marketing measures with measurable impact
• For different partner segments and sales regions, you develop attractive value propositions, convincing storylines and tailored activation approaches that create relevance and exploit potential
• With practical content, CRM-supported approaches, campaigns, promotions and training, you strengthen sales and enable more targeted, effective partner engagement
• Together with sales and global trade marketing, you drive the professional development of POS presence, product placement and exhibition concepts and ensure the highest visibility of our brand at the point of sale
• You design and manage regional promotions, partner activations, events and B2B campaigns and develop sustainable activation formats with long-term impact
• You systematically analyse market, partner and competitor information and derive concrete recommendations for action for product management, sales leadership and marketing

• You have several years of experience in B2B sales. Whether in direct or indirect sales: you have successfully developed and implemented sales- or marketing-related concepts and achieved verifiable successes. Experience in B2B or trade marketing, retail or category management as well as initial leadership experience in managing teams or projects are welcome
• You can translate market and partner needs into convincing value propositions, effective sales tactics and relevant activation concepts
• You feel comfortable close to the market and bring a pronounced hands-on mentality. Together with sales teams and partners, you test, optimise and scale ideas where they have an impact
• CRM, campaign management and reporting are more than just tools for you. You use data purposefully to identify opportunities, make decisions and make measures measurably more successful
• With your convincing communication and presentation skills, you succeed in inspiring sales teams, engaging stakeholders and building sustainable relationships with internal and external partners
• You move confidently between marketing, sales and product management and find viable solutions even with differing interests
• You communicate fluently in German. Knowledge of French is an advantage and helps you to act even more effectively in a Switzerland-wide environment

As Regional Trade Manager, you take on a key role at the interface of sales, marketing Switzerland and product management. You translate global strategies into effective regional activation measures, support sales with relevant sales arguments and ensure that the needs of our partners and markets flow back into the organisation in a targeted manner. In this way, you make a decisive contribution to the further development of our market approach and to strengthening the V-ZUG position in the Swiss market.