Marketing Manager - Enterprise Cloud & Intelligent Apps (a) 80% - 100%

For the further development of the marketing of the Enterprise Cloud & Intelligent Apps division, we are looking for a committed individual to start immediately or by arrangement, who will help shape the positioning and profiling of the division with strategic and operational marketing activities as well as innovative ideas.

Your workplace is located in the Bern region or the Zurich region.

• Ensuring coordinated market development across business units as well as optimal use of synergies, resources and market potentials
• Development & management of the divisional B2B marketing strategy
• Coordination & prioritisation of the marketing activities of the business units
• Translation of business & growth objectives into marketing initiatives and campaigns
• Development of joint go-to-market and demand generation activities
• Close collaboration with business, sales and business area marketing
• Ensuring consistent positioning of the division
• Management of marketing roadmap, budget, KPIs and performance
• Leadership of a small team

We see artificial intelligence as a driver of innovation. Therefore, it is important to us that you naturally use AI tools within our guidelines, curiously test new technologies and recognise trends in the marketing field early.

You have several years of experience in strategic and operational B2B marketing, ideally in the IT/technology environment, and have proven experience with go-to-market, campaign & demand generation strategies. Your very good knowledge of digital marketing (website, SEO/SEA, GEO, social media, paid media, content marketing, lead generation and digital customer journeys) as well as experience with KPI, funnel and performance management and data-based optimisation complete your profile.

You enjoy understanding complex B2B buying centres and sales cycles and bringing your experience in collaboration with sales. In addition, you succeed in translating complex technical topics into relevant, target group-appropriate marketing messages and successfully managing demanding marketing projects with various stakeholders.

You are confident in handling marketing technologies such as CRM, marketing automation, CMS and analytics and have business fluent German and English skills. French skills are desirable.

Do you think strategically & entrepreneurially and convince with strong stakeholder management as well as high consulting competence? Then you are right with us. With your comprehension and assertiveness as well as your high initiative and implementation orientation, you understand how to bring together different interests and priorities. You are characterised by your team- and solution-oriented manner.

Our culture is open, transparent and we communicate in a partnership-based "Du" on equal footing. Your ideas and innovative power are welcome because we make our decisions locally - like in an SME. Nevertheless, you do not have to forego the advantages of a large company; Axians is part of the worldwide VINCI Group with nearly 285,000 employees. We consistently keep our promise "The best of ICT with a human touch" and our core values; independence, responsibility, entrepreneurial spirit, trust and solidarity guide our collaboration - locally, nationally and internationally.

In many disciplines, we are among the market leaders. Our customers entrust us with their important projects and our teams provide services at the cutting edge of technology - sometimes regionally or even internationally. This ensures an exciting working environment. To enable our teams to successfully solve even the most demanding tasks, we specifically promote the professional and personal development of each individual. At Axians in Switzerland and within the VINCI Group, many paths are open to you nationally and worldwide.

• Bonus share programmes for employees of the VINCI Group
• Attractive remuneration and social benefits
• Flexible working conditions
• Programs for personal further education and development