Marketing Manager for Continuing Education Programmes (100%)

About the job

Marketing Manager for Continuing Education Programmes (100%)

University of Applied Sciences and Arts Northwestern Switzerland FHNW, School of Business

Education and training for society - we are effective

Your tasks:

In this role, you are responsible for the strategic and operational further development of marketing for our continuing education programmes and design effective dialogue marketing along the entire customer journey.

• Central coordination and consolidation of marketing activities as well as alignment with decentralised specialist departments
• Design and further development of dialogue marketing structures, processes and fundamentals in the continuing education environment
• Planning, implementation and control of marketing measures in close cooperation with institutes and interfaces
• Design and responsibility for campaigns, lead management, segmentation and customer journeys in the CRM context
• Further development and standardisation of marketing processes as well as definition of data and transfer standards
• Data-based analysis, optimisation and impact measurement of measures including KPI tracking and reporting

Your profile:

You are a conceptually strong, analytical and service-oriented personality with solid experience in data-driven marketing and dealing with complex organisational structures. In addition, you bring the following:

• Professional training including additional training or degree with a focus on marketing, business or comparable
• Several years of professional experience in marketing, ideally in CRM or dialogue-oriented environments
• Sound knowledge of CRM systems, marketing automation and data-driven campaign management
• Very good understanding of marketing processes in complex organisations
• Experience in designing marketing strategies, customer journeys, segmentation and lead management
• Experience in project or change management as well as dealing with different stakeholders
• Strong communication, analytical and structuring skills as well as an independent working style

 

Your prospects:

The combination of teaching, research and practice is our passion. Our University of Applied Sciences and Arts Northwestern Switzerland FHNW fosters and utilises the enriching diversity of its staff. It is our ambition to learn every day in a connected and dynamic world in order to train innovative and responsible leaders of tomorrow. In doing so, we live a respectful, practice-oriented and internationally influenced culture.

Your benefits:

 

Wide range of university sports

Cultural programme with lectures, concerts, theatre and films

Practised pay equality between women and men

Annual working hours (42 hours/week) with option for part-time and home office

Diverse internal and external continuing education offerings

Start date: Position start by arrangement. Apply online Your workplace: University of Applied Sciences and Arts Northwestern Switzerland FHNW
Riggenbachstrasse 16
4600 Olten Any questions? About the position:

Dr Rico Travella, Director, Contact: +41 62 957 27 05 or rico.travella@fhnw.ch

About the application process:

Barbara Waser, HR Specialist, Contact: +41 62 957 20 88

Will you soon be part of our team? We look forward to your application.

www.fhnw.ch/de/wirtschaft