Junior Digital Marketing Manager

Junior Digital Marketing Manager

Responsibilities

• Responsibility for the operational management, control and continuous optimisation of social media performance campaigns including always-on measures and social media ads
• Analysis, success control and data-driven development of digital campaigns focusing on performance, efficiency and goal achievement
• Coordination and operational management of affiliate and performance cooperations as well as alignment with strategic partners and suppliers
• Technical support, monitoring and optimisation of product data feeds via Productsup to ensure high data quality on all relevant performance channels and marketplaces
• Conceptualisation, setup and management of tracking parameters as well as target group-specific selections for precise control of digital campaigns
• Creation of sound performance evaluations, interpretation of relevant key figures and derivation and implementation of effective optimisation measures
• Creation, testing and approval of IT tickets in the test and production system in close coordination with IT for marketing-relevant developments in the shop
• Support in planning, creating and timely sending of newsletters for own and recurring topics
• Participation in cross-departmental team and marketing meetings as well as administrative support for ongoing projects

Requirements

• Commercial basic education (EFZ), ideally with a focus on marketing, e-commerce or digital communication
• 1 to 3 years of professional experience in online marketing, in the e-commerce environment or in a comparable operational interface function
• Confident handling of CMS and shop systems as well as common tools in the areas of social media marketing, feed management and newsletter
• Strong numerical flair as well as experience in structured data maintenance, data-based reporting and analytical evaluation
• Independent, precise and well-organised working style combined with high team spirit and confident German in spoken and written form, English or French skills are an advantage

What we offer

• Discounts: Discount on the travel offer ITS Coop Travel, 5 times the number of Superpoints in the supermarket, up to 20% discount on various insurance services, up to 20% discount in all formats of the Coop Group, cheaper mobile and prepaid subscriptions at Coop Mobile, Reka-Card: discount on purchase, staff discount also for partner (living in the same household), discount on GA subscription
• Employment conditions: Pension fund: 2/3 paid by Coop, collective labour agreement (GAV), 18 weeks paid maternity leave and 4 weeks paid paternity leave, loyalty bonuses, savings plan with the pension fund, home office, flexible and attractive regulation for early retirement from the age of 58, attractive employment conditions
• Working hours: 5 weeks holiday
• Further training: Over 600 internal training courses, support for external training and further education, talent management with diverse development opportunities
• Sustainability:
• Communication:
• Health: Update-Fitness: CHF 200 discount on the annual subscription

Your contact person
the Coop Cooperative
Dominique Hotz
HR Marketing