Senior CRM & Journey Manager (a) 80-100%

Senior CRM & Journey Manager (a) 80-100%

Do you want to actively shape our CRM landscape and optimise customer experiences throughout the customer lifecycle? Do you know how data and systems must interact to create personalised customer communications? Then the position of CRM & Journey Manager (a) is just right for you.

What to expect

• Implement, operate and optimise customer journeys as well as automated customer and marketing processes along the entire customer lifecycle, adding value for our customers and the company
• Further develop our CRM landscape (technologically and procedurally), identify and lead innovation projects, contribute best practices and new approaches, and implement optimisations together with specialist departments and IT
• Optimise CRM processes for leadership, processing data from internal and external sources and systems, as well as other operational procedures and their quality assurance
• Ensure stable and reliable operation of our CRM and automation solutions through testing, monitoring and quality management

What you bring

• Several years of professional experience in CRM, customer journey or automation environments, as well as in defining and successfully implementing complex projects to increase value creation and automation
• Sound understanding of CRM systems, customer data platforms, data flows and interfaces, as well as the technical and goal-oriented implementation of automated customer processes
• Knowledge of established CRM and automation use cases as well as current best practices and their contribution to success in the insurance environment; experience with common platforms is a prerequisite
• Experience in analysing, designing and optimising processes as well as managing professional and technical requirements
• Analytical, solution-oriented and implementation-strong personality with high initiative and enjoyment in collaborating with different stakeholders; certifications in project or agile environments (e.g. SAFe, Scrum or comparable methods) are advantageous

Do you have questions about the application process?

Nevena Rodic HR Consultant 058 340 58 92 LinkedIn Job ID: 34602

Outstanding employer

Helsana is repeatedly recognised in the areas of health promotion, recruiting quality, and work-life balance.