Regional Manager Field Force Western Switzerland

About the job

Heimat Manufaktur AG is an independent Swiss tobacco and hemp manufacturer based in Steinach on Lake Constance. Under the Heimat brand, we develop and produce high-quality pleasure and lifestyle products from Swiss raw materials. Our range includes, among others, cigarettes, nicotine pouches, hemp teas, hemp iced teas, and hemp snacks. As a dynamic Swiss company, we stand for short decision-making paths, entrepreneurial thinking, and the opportunity to actively shape markets.

We are looking for a newly created position immediately or by arrangement for a

Regional Manager Field Force Western Switzerland

Do you want not just to take over an existing sales area but to develop a sales region from scratch?

For the establishment of our sales organisation in Western Switzerland, we are seeking an experienced, sales-strong, and entrepreneurially minded leader. During the start-up phase, you will be actively working in field sales yourself.

You will open up the market, win new points of sale, develop our distribution, and personally manage important regional key accounts. At the same time, you will continuously build up the Field Force Western Switzerland. As the region grows, you will recruit, lead, and develop additional field sales staff and increasingly take over the management of the regional sales organisation.

Even with a growing team, you will remain operationally close to the market, manage your own sales area, and continue to personally be responsible for selected, strategically important key accounts.

This gives you the opportunity to significantly help build and shape the Western Switzerland sales region from the first point of sale to a powerful own Field Force.

Your tasks

• Building and developing the entire sales region Western Switzerland
• Active and independent work in field sales during the start-up phase
• Acquisition of new key accounts and points of sale in relevant sales channels
• Support and further development of existing customers and regional key accounts
• Conducting negotiations on listings, assortments, placements, and promotions
• Responsibility for sales, turnover, distribution, and brand presence in the region
• Ensuring professional implementation and product presentation at the POS
• Management of regional sales promotion measures as well as ongoing market and competitor observation
• Continuous development of the Field Force Western Switzerland according to regional growth
• Recruitment, onboarding, leadership, coaching, and development of field sales staff
• Definition of sales areas, visit structures, objectives, and priorities
• Management of sales performance based on defined KPIs and derivation of corresponding measures
• Ensuring consistent CRM management and reporting
• Collection of relevant market, customer, and consumer insights
• Training of employees and trade partners as well as brand representation
• Close cooperation with the Head of KAM & Field Force Switzerland

The operational sales responsibility, the development of the region, and the gradual development of the Field Force thus deliberately form the three central elements of this role.

Your profile

• Further education in sales, marketing, or business administration, ideally at sales manager level or comparable
• Several years of experience in field sales or field sales, ideally in FMCG, tobacco, beverage, or convenience environment
• Experience in Swiss retail as well as in key account management
• Proven leadership and development experience in sales
• Strong acquisition, sales, and negotiation skills
• Entrepreneurial, independent, and goal-oriented working style
• Ability to combine operational sales, key account management, and team leadership
• Sound knowledge of the Swiss Tobacco Products Act is mandatory
• German and French at least level C1 (written and spoken) are mandatory
• Residence ideally in Western Switzerland and high willingness to travel
• Driving licence category B

We offer

• A newly created start-up and leadership position with great scope for design and responsibility for the entire sales region Western Switzerland
• The opportunity to build the sales organisation of Western Switzerland from scratch
• The chance to initially develop the market yourself and gradually build and lead your own Field Force Western Switzerland
• Independent responsibility for important regional key accounts
• Lots of personal responsibility, trust, and high independence
• Direct contact to the Head of KAM & Field Force Switzerland and management
• Short decision-making paths, no corporate bureaucracy, and quick implementation of ideas
• A Swiss brand with an independent positioning and innovative products
• Long-term development opportunities within the company
• Flexible working hours
• Fair expense regulations as well as modern work equipment and CRM infrastructure
• Car allowance or company car with private use

Ready to build Western Switzerland with us?

We are not looking for a classic regional manager who takes over an existing organisation.

We are looking for a sales personality with leadership ambition who stands in the market themselves, wins customers, builds distribution, and develops important regional key accounts.

On this basis, you will step by step build a powerful Field Force Western Switzerland, lead and develop your team, and take responsibility for the successful development of the entire region.

If you like to take responsibility, think entrepreneurially, and prefer to build something yourself rather than merely manage existing structures, we want to get to know you.

We look forward to receiving your digital application. Physical application dossiers will not be processed. Send your application documents including cover letter, CV, certificates, diplomas, and salary expectations.

For questions, Fabio Martins, Head of KAM & Field Force Switzerland, is available at 071 446 12 12.