Sales Manager Region Bern City 100% (m/f/d)

24 April 2026
100%
Basel

Job summary

Join Paul Ullrich AG, a dynamic family business blending tradition and innovation. Enjoy a vibrant work environment with excellent benefits!

Tasks

Manage existing partnerships focusing on HORECA and acquire new clients.
Support and advise clients in their sales activities and events.
Organize and execute tasks at the annual wine fair in Bern.

Skills

Completed vocational training; experience in gastronomy preferred.
Strong sales experience with established client networks.
Fluent in German and one other language (English or French).

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About the job

Welcome to ULLRICH!

As a dynamic family business in the third generation, we skillfully combine tradition with innovation: Paul Ullrich AG stands for outstanding selection, excellent service, and solid expertise. As an independent specialist dealer for fine wines, spirits, and non-alcoholic refreshments, we offer a wide range of first-class products from around the world throughout Switzerland. Our diverse clientele includes discerning private customers, restaurateurs, and selected resellers.

To complement our sales team, we are looking immediately or by arrangement for a

Sales Manager Region Bern City 100% (m/f/d)

Here you bubble with enthusiasm:

Support of existing business partners with a focus on HORECA, event & chain gastronomy, as well as acquisition of new partners
Support of the wholesaler & beverage trade network in the city & agglomeration of Bern
Consulting and supporting your customers in their sales activities and committed implementation of promising events and promotions
Co-organization of the annual end-consumer wine fair in the Bern region, as well as responsible for implementation on the fair days
Independent, responsible, and result-oriented working style with responsibility for qualitative and quantitative target achievement
Designing and supporting various projects and active participation in events &fairs of Paul Ullrich AG
Conducting product training & tastings with your customers

This is what you have in your range:

Completed vocational training, proximity to gastronomy is an advantage
Strong sales professional with successful field sales experience
Resident in the Bern region or surroundings with an established network of relationships
Solid expertise in the world of spirits and wines, training or further education in gastronomy (bartender, sommelier/WSET 3) is an advantage
Very good German skills as well as at least one foreign language (English or French)
Willingness to work evenings or weekends
Very good MS Office skills, experience with a common ERP system (SAP, MS Dynamics, Salesforce, etc.) is an advantage

This is what we have in store for you:

Success-oriented salary system with fixed salary component, company car, expenses, laptop, and mobile phone
High personal responsibility and varied range of tasks
Perspectives in a growing family business in the beverage industry
5 weeks of vacation
Employee discounts and staff events
Training opportunities and advantageous social benefits