Sales & Training Supervisor, Travel Retail EMEA

Role Summary 

We are looking for a sales-oriented and high-energy trainer/coach to join our team in Zürich. This role combines responsibility for boosting sales performance, coaching SENSAI advisors and Beauty Consultants (generic staff), and ensuring excellent retail execution, including visual merchandising and stock checks and advice. 

The main priority of this position is field sales supervision. Coaching/training and retail excellence are keys secondary responsibilities. 

Travels will be an important part of the position (60% to 70%) to meet our advisors on the field. 

Key Responsibilities 

1) Sales supervision (Primary Focus) 

• Support achievement of Travel Retail sales targets through structured follow-up and on-the-floor coaching. 
• Monitor performance and execute improvement actions to increase sell out results. 
• Drive counter performance by coaching SENSAI advisors and Beauty Consultants on cross-selling/link-selling techniques, service standards, and customer engagement.

2) Training, Coaching & Knowledge Checks (Secondary Focus) 

• Train our SENSAI advisors and Beauty Consultants (generic staff) on product knowledge (demonstration, storytelling, Japanese cosmetics rituals, customer profiling, closing techniques). 
• Motivate our own advisors and generic consultants thanks to a comprehensive program created and managed by the Sales & Training Supervisor.
• Plan, organize, and deliver online and physical training sessions and meetings. 
• Conduct frequent knowledge questionnaires and verify after trainings, identify learning gapsand support follow-up coaching. 
• Ensure training actions materialise in growing sales. 

3) Visual Merchandising (VM) Checks & Advice 

• Perform regular visual merchandising checks(for example, planograms) across airports and ferries. 
• Ensure counters/shops align with brand standards (new launches, layout, presentation, testers, offers, signage, hygiene, cleanliness). 
• Provide practical, actionable advice to Beauty Consultants to improve VM and increase conversion. 

4) Reporting & Administration 

• Track training completion, questionnaire results, action plans, and follow-up activities. 
• Stock management reporting out of stocks (saleable items and testers).
• Prepare reporting and presentations using Microsoft Excel and Microsoft PowerPoint. 
• Use Microsoft tools to support smooth communication and documentation. 

5) Team Coordination 

• Liaise with sales and trade marketing teams on material needs. 
• Collaborate with internal stakeholders to align training topics and organiseyearly seminars according to brand priorities and performance needs. 
• Success will be measured regularly.

Profile / Requirements 

Languages 

• Fluent English (spoken and written). 
• In addition, fluency in at least one Northern/Western European language is a strongadvantage.

Sales Orientation 

• Proven experience in luxury beauty retail or cosmetics sales. 
• Strong understanding of sales drivers: conversion, add-on sales, upselling, and customer journey. 
• Strong motivation to reach targets and improve performance. 

Training & Coaching 

• Experience training and coaching retail beauty teams or equivalent roles. 
• Strong communication skills and ability to motivate and develop Beauty Consultants. 
• Ability to assess performance and coach with clarity and regular follow-ups. 

Visual Merchandising 

• Experience conducting VM checks and correcting gaps according to brand standards. 
• Strong attention to detail and ability to translate VM requirements into clear actions. 

Microsoft Skills 

Strong knowledge of Microsoft Office, with emphasis on: 

• Excel (reporting, trackers, data review)
• PowerPoint (training decks and presentations) 

 
Location & Travel 

• Based in Zürich. 
• Frequent travel (approximately 60-70%)throughout the EMEA region. 
• Flexibility regarding travel schedules, including occasional early morning, evening, and weekend travel, isrequired. 

 
Success Measures 

• Sales improvement (conversions, target achievements and sell-out-growth). 
• Training effectiveness (questionnaire results, knowledge controls, completion rates, and on-counter performance improvements). 
• Secure VM compliance. 
• Quality and timeliness of reporting, questionnaires, and follow-up actions. 
• Positive feedback from Beauty Consultants and visible improvements in attitude and selling behaviors.