Senior Digital Analytics Engineer

About the job

Senior Digital Analytics Engineer

What to expect

• The professional and technical responsibility for our tracking infrastructure: from the Data Layer in shop and app via Tealium to Adobe Analytics and the other systems that consume this data
• An honest starting point: grown complexity, real dependencies on advertising platforms and third-party systems, as well as a team that supports you in further development and does not just manage
• A guided onboarding by our external expert. You start with direct access to their knowledge instead of from scratch
• A strong analytics team with which you build the tracking data products on our Databricks platform and are supported by our Data Platform team. In daily work, you collaborate closely with our data analysts and marketing
• Real scope for design: You help shape how tracking quality is monitored with us, how data products from Adobe and Tealium are created, and how we further develop the lifecycle of our tools

What you bring

• You bring strong experience in web tracking: You understand how client- and server-side tag management systems work (ideally Tealium, alternatively Google Tag Manager, Adobe Launch or Segment), how a clean Data Layer is built, and where the dirty realities of the web world lie (ITP, ad blockers, bots, etc.). Mobile app tracking does not scare you either
• You have deep knowledge of client- and server-side tracking for common ad platforms (Google, Meta, TikTok & Co.) and can directly find out in the browser which data goes where
• You are confident in JavaScript and have advanced SQL skills
• You understand data quality as your responsibility and not as a task to be done when there is time left. Tracking errors rarely become apparent by themselves and cannot be fixed retrospectively
• You have a "Serving the Analyst" mentality: You do not build for yourself but so that analysts and marketing teams can rely on the data
• You document cleanly and actively share your knowledge. This is a core requirement for this role, not a side issue
• You bring experience with Adobe Analytics from an implementation perspective (variables, processing rules, classifications)
• You know Python, Databricks or PySpark or are eager to learn. We will build the tracking data products on this stack in the future
• You use AI tools in your workflow and educate yourself proactively simply because you enjoy growing professionally
• You enjoy working with marketing, analysts and developers and explain complex tracking topics so that everyone understands what needs to be done
• You speak fluent English and understand German well. Fluent German is a plus

• See tracking as a side task to be done when nothing else is pending
• Reluctantly switch between tool worlds, between tag management configuration, analytics suite and data platform
• Prefer frameworks like SAFe or projects that start with a requirements specification
• Are more frustrated than motivated by imperfect systems - spoiler: we are not there yet
• See documentation as a tedious duty to be done when there is time left
• Strictly separate work and good mood

Are you interested or have further questions?

Sercan Ugur is happy to assist you with any questions.

sercan.ugur@brackalltron.ch

About us

"Together we shape the trade of tomorrow" Brack.Alltron employs around 1300 people and generates over one billion in revenue. The company exists because one person had the courage to find new ways and to follow them. Our success story shows that something great arises through each individual, together, and we love our uniqueness. We set ambitious goals, and it is very important to us that we act responsibly, support and challenge each other, and enjoy what we do every day.

Our hiring process

• You create your profile in our career portal and apply directly online for the advertised position.
• You will immediately receive a confirmation of receipt and within a maximum of 10 working days you will receive feedback on the next steps.
• While you show us your patience, we take personal time to review your application and define the next steps.
• If your documents convince us, we get to know each other via live video call or in a personal interview.
• The "match" is mutually confirmed. Then we go into the second interview round where you get to know your future workplace and the team.
• YES – we have decided on each other! The employment contract will be sent to you digitally and after signing the contract you will receive access to our internal communication channels and at the same time we prepare your onboarding process.

Benefits

• Discounts: Attractive discounts in the Brack online shop as well as lunch discounts and staff restaurants in Mägenwil and Willisau.
• Rest and relaxation: At least 5 weeks of holiday, with the possibility to buy additional holiday and take unpaid leave.
• Development: Internal training in our own academy as well as financial participation in external further education.
• Family: 18 weeks of paid maternity leave with the possibility of extension and 4 weeks of paid paternity leave.
• Insurance: Above mandatory – 100% continued salary payment as well as full financing of daily sickness allowance insurance by the employer.
• Mobility: Free parking spaces, financial participation in public transport and pool vehicles for business appointments.