Brand Manager Communication

Give your career a fresh boost!

From the first idea to the perfect social media moment:

As Brand Communication Marketing Manager, you take responsibility for the entire brand communication of the Hilcona Germany brand portfolio. You develop integrated communication strategies with a focus on digital marketing, social media, content creation, and community building, and implement them.

Your workplace is at our headquarters in Schaan.

Your tasks

• You develop and implement the brand communication strategy for Hilcona in Germany and ensure a consistent brand presence across all relevant touchpoints.
• You conceive, plan, and realise integrated communication and marketing campaigns – from the first idea to successful implementation.
• You are responsible for digital marketing including social media, content and creator marketing, as well as the further development and maintenance of the website.
• You analyse relevant key figures, measure campaign success, and derive data-driven measures for continuous optimisation.
• You are responsible for communication and media budgets and manage agencies, service providers, and cooperation partners efficiently and goal-oriented.
• You analyse relevant KPIs, optimise campaigns based on data, and manage budgets as well as media and creative agencies.

Your profile

• You have completed a degree in marketing, communication, media management, or a comparable qualification.
• You bring several years of experience in FMCG marketing, brand communication, or a communications agency.
• You have solid knowledge in digital marketing, social media, content and creator marketing, as well as in implementing integrated campaigns.
• You are familiar with relevant digital platforms, trends, and algorithms, and have a good sense of consumer behaviour and contemporary brand communication.
• You are experienced in using analysis and reporting tools as well as SEO, SEA, and ideally GEO or AI-supported search optimisation.
• You combine creativity and storytelling with analytical thinking, KPI orientation, and a strong digital affinity.
• You work in a structured and independent manner and have experience managing budgets, agencies, and external partners.

What we offer

• Work-life balance: With us, you benefit from 5.5 to 6 weeks of holiday and flexible working hours. Additionally, we offer you the possibility to buy extra holiday. There are no company holidays – you plan your leave individually with your supervisor and team.
• Catering: Culinary delights are important to us: discounts on your lunch in our break rooms, free fruit, and promotions such as free chestnuts, ice cream, or smoothies. In our outlet, you will find high-quality products at heavily reduced prices.
• Professional development opportunities: Expand your knowledge through extensive training offers, high-quality courses at the Coop Education Centre, and diverse personal development opportunities.
• Health: Your well-being is important to us: benefit from our health management, exclusive employee discounts in Liechtenstein, Switzerland, and Vorarlberg, as well as subsidised fitness subscriptions – for health and leisure fun!
• Company events: Experience unforgettable moments at our year-end party or at cross-departmental sports events – celebrate together and make contacts!
• Fair salaries and social benefits: Secure your future with our above-average pension provision, anniversary bonuses, and attractive rewards for employee referrals. We cover two-thirds of your pension fund contributions and there is no coordination deduction!