Senior Communications and Public Relations Specialist

About the job

As part of the development of its services, the company Crans-Montana Food and Beverage SA is looking for:

Senior Communications and Public Relations Specialist (M/F) 100%, permanent contract

YOUR MISSIONS:

• Act as spokesperson for the ski resorts of Crans-Montana and Andermatt-Sedrun, as needed
• Manage the external communication of the resorts, including crisis and sensitive situation management, mitigating and minimising risks
• Develop a strategic and proactive communication and media relations plan to promote the resorts to clients and achieve broad and targeted media coverage
• Develop and execute thoughtful and impactful media relations strategies
• Evaluate, manage and execute media and influencer hosting at the resorts, including creating itineraries, designing editorial angles, on-site hosting, and creating media moments to secure media coverage
• Develop media tools, including press releases, fact sheets, key messages, scripts and coverage tracking
• Build and maintain essential relationships with the resorts’ general managers and leadership teams, serve as a key communication resource for them, and develop strategic messaging to support their internal and external objectives
• Use strong storytelling skills to bring the resort brand to life across a variety of platforms and media
• Be at the forefront of managing issues and meeting the needs of various stakeholders
• Oversee all social media channels for Crans-Montana, leading a team to develop a content production calendar, produce and share authentic and engaging content, and conduct effective community management, while supporting the social media management of Andermatt-Sedrun
• Manage relationships with external providers, contracts and deliverables
• Manage the communication budgets of the resorts
• Build relationships with internal and external stakeholders across the region
• Lead the Communications team of Crans-Montana and Andermatt-Sedrun by creating a positive and proactive work environment, with a supportive role, without direct hierarchical responsibility, for the Andermatt-Sedrun social media team
• Work closely with the Destination team and the entire Communications team of Vail Resorts, as well as with the resorts’ Marketing, to ensure effective implementation of strategies

YOUR PROFILE:

• Bachelor’s degree in journalism, communications, public relations or marketing
• More than 7 years of experience in an external communication or public relations role
• On-site presence required at the Crans-Montana ski resort, especially during the ski and snow season
• Strong leader and manager, driven by the desire to develop talent
• Excellent writer capable of producing nuanced communications on a variety of topics
• Develops strategic and innovative ideas and thinking
• Capable of managing multiple overlapping projects with ease
• Autonomous person able to make decisions despite sometimes uncertain contexts and adapt strategy in response to new information
• Results-oriented, drives progress and conveys the ability to create necessary momentum
• Experience with all forms of external communication channels, especially media and social networks
• Strong interpersonal and relationship-building skills, including the ability to work with people from diverse cultures and fields
• Possesses a strong team spirit and is oriented towards collective success
• Travel may be required
• Language proficiency: English and French, German.

OUR BENEFITS:

• An exceptional environment
• Social benefits of a large company
• A varied job within a prestigious destination

OUR ADVANTAGES:

• Free ski pass
• Meals provided on site (value included in salary and subject to social contributions)
• Free ski equipment servicing
• Possibility to join the CMA Amicale offering discounts in several establishments in the region (restaurants, wellness centre, ...)
• Free parking
• Jubilee bonus every 5 years

Start immediately or by agreement

If you are looking for an exciting new professional challenge, please send us your complete application file (cover letter, CV, diplomas, work certificates) via Jobup.

Application deadline: 1 November 2026