Social Media Manager

About the job

Publishing Factory SA empowers its partners to succeed by providing them with all the essential tools and services to develop their business: subscription and marketing campaign management, payment processing and bank reconciliation, content hosting, reporting, customer relations. We are the operational engine of their success.

Our partners do not just publish content: they revolutionise direct marketing. Thanks to innovative processes and tools, they push the boundaries of their profession every day to impact millions of people.

🔹 Why join the adventure?

A tangible impact: 2 million loyal customers around exciting themes such as health, alternative medicines, economics, finance and real estate.

The opportunity to build the future: our partner is just getting started, and you can write the next chapter of the story!

As part of a new strategic development, our client wishes to strengthen its presence on social media to amplify its impact and reach an ever wider audience. We are looking for a Social Media Manager to lead this ambition: to build a strong and coherent brand identity across all our platforms, and to turn every piece of content into a growth lever.

Content & social media strategy

• Design and lead the brand content strategy across all channels (identification of themes, editorial angles, narrative line specific to each platform)
• Define and deploy the social media strategy (Facebook, YouTube, Instagram, TikTok…)
• Test native formats: storytelling, short video, expert content, UGC, in collaboration with editorial teams

Account management & production

• Create, structure and manage all accounts, including opening new accounts for new brands
• Build and manage the editorial calendar, in coordination with creative and editorial teams
• Supervise the production of organic content (formats, frequency, brand consistency) and coordinate dedicated resources (community managers, video operators)

Community engagement & audience growth

• Engage communities on each platform: respond to comments and messages, create engagement, maintain a close relationship with the audience
• Develop actions dedicated to subscriber growth (collaborations, participatory formats, trends)
• Monitor audience evolution by platform and adjust strategy based on engagement signals
• Work closely with SEA/Acquisition teams

Management & performance

• Define, monitor and analyse key KPIs: reach, engagement, subscriber growth, format performance
• Implement a continuous improvement approach based on testing and iteration
• Ensure active monitoring of platform and format trends (including English-speaking markets)

Profile sought

• 5+ years of experience in social media / brand content, ideally in a multi-brand environment
• Excellent mastery of the organic codes of each platform (Facebook, YouTube, Instagram, TikTok), with a true culture of trends and algorithms
• A lively and adaptable writing style: ability to write short and impactful, adjusting the tone to each platform
• Audience awareness: ability to engage a community authentically, react quickly and calmly to comments or sensitive situations
• Analytical rigour: follow the right indicators and continuously adjust the strategy, beyond vanity metrics
• Autonomy and proactivity on formats and content ideas
• Appetite for data and AI tools applied to marketing
• Good level of English (monitoring, US benchmarks)