Communication Manager Direct Markets

About the job

As Communication Manager Direct Markets, you are part of our small Communication Team in Zurich and actively shape the marketing activities of our direct markets. From the initial idea to implementation, you contribute, take responsibility, and ensure that our communication reaches the market. You report directly to the Head of Communication.

Your Role

• You are responsible for designing and implementing the annual marketing plan for your direct markets
• Together with the sales teams and global marketing functions, you develop market-specific marketing measures and successfully bring products, courses, campaigns, and digital offerings to the market.
• You ensure the planning and coordination of courses, trade fairs, and events for a professional and effective market presence.
• You continuously develop our website content, create landing pages, campaign pages, and news articles, and support SEO optimisations.
• In managing the webshop, you develop campaigns, promotions, action pages, and actively contribute to its further development.
• In social media management, you plan and create organic content in text, image, and video formats and jointly manage social media campaigns with our agency.
• You independently bring marketing projects to completion and coordinate agencies and external service providers regarding briefing, quality, costs, and deadlines.
• With the analysis of our marketing activities, you keep track of the effectiveness of measures and prepare the results in meaningful reports.

Your Profile

• You have a completed degree or a comparable qualification with further training in marketing, communication, or business administration.
• You bring several years of professional experience in marketing, ideally in an international B2B environment.
• You are experienced in planning and implementing marketing campaigns and understand how to translate concepts into concrete measures.
• Social media and content creation are part of your daily marketing routine, and you enjoy developing content for different channels.
• You are familiar with project management, create clear briefings, and confidently coordinate internal stakeholders, agencies, and external service providers.
• Very good German and English skills complete your profile. You work independently and in a structured manner, are proactive, and convince with team spirit, communication skills, and a good sense for customers and markets.