Team Leader Digital Marketing

About the job

You love digital marketing, think data-driven and want to actively shape it? As Team Lead Digital Marketing, you lead your team and consistently develop our digital marketing activities further. You manage campaigns, performance channels and budgets, use data, analytics and AI for ongoing optimisations and set new impulses along the customer journey. In doing so, you work closely with e-commerce, advertising, purchasing, sales and external partners.

Team Leader Digital Marketing 100%

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by arrangement

Area of responsibility

• Team leadership & development: Leading and further developing the digital marketing team
• Digital marketing strategy: Strategic planning and management of digital campaigns across all relevant channels
• Budget & performance management: Managing budgets, forecasts and marketing ROI
• Performance marketing: Responsibility and coordination for paid social, SEA, display and other performance channels
• Analytics & reporting: Further development of marketing analytics, tracking and reporting
• AI & automation: Use of AI and automation to optimise processes and campaigns
• Testing & optimisation:
• Establishing a testing & learning culture for continuous performance improvement
• Innovation & technology: Evaluation of new tools, technologies, platforms and AI applications
• Stakeholder management: Close collaboration with e-commerce, advertising, purchasing, sales and external partners

Benefits

• Family-run, owner-managed company
• State-of-the-art administration with car park and sports changing room
• Modern and high-quality staff restaurant
• Friday from 1 pm in weekend mode
• Company car including fuel card
• Attractive shopping discounts online and in-store
• 5 weeks holiday (6 weeks from the age of 50)
• Generous loyalty bonuses as well as legendary staff party
• Tickets for various games of FC Luzern, EV Zug, HC Ambri-Piotta, SC Bern and Lausanne HC

Profile

• Education & training: Higher education (HF/FH/Uni) or additional qualifications advantageous
• Leadership experience: Experience in professional leadership
• Professional experience: Several years of solid professional experience in retail / digital marketing
• Marketing competence: Sound knowledge in performance marketing, campaign management and marketing analytics
• Analytical strength: Strong data-driven and analytical thinking as well as confident handling of relevant KPIs

Your HR contact

Yves Erni
+41419250383
yves.erni@ottos.ch