Marketing Manager - Switzerland - Food & Beverage

About the job

Marketing Manager - Switzerland - Food & Beverage

Reporting directly to the General Manager, your role will focus on several areas.

A true Business Partner, you will be responsible for supporting the needs of the different establishments in their development and enhancement.

Your duties will therefore include:

Strategy and Management

• Define and deploy the marketing strategy of the group and each establishment.

• Build the annual marketing plan, budget and campaign calendar.

• Analyse the market, consumption trends, competition and local expectations.

• Define positioning, offers and messages by concept, region and clientele.

• Monitor performance indicators: turnover, attendance, average basket, bookings, loyalty and return on investment.

• Present results and recommendations to management.

• Write or validate content: menus, posters, newsletters, website, social media, press releases and in-restaurant materials.

• Manage press relations, influencers, local partners and external agencies.

• Organise photo and video shoots of establishments, dishes and events.

• Supervise online reviews and the digital reputation of the restaurants.

• Optimise local SEO, booking journeys and e-mail/SMS campaigns.

• Utilise customer data in compliance with Swiss data protection legislation.

Loyalty and Customer Experience

• Design and manage a loyalty programme.

• Implement reactivation and customer retention actions.

• Develop targeted offers: afterworks, seasonal menus, brunches, events, corporate offers and gift cards.

• Collect customer feedback and turn it into improvement actions.

• Collaborate with operational teams to ensure a consistent experience between the marketing promise and service in the dining room.

Commercial Animation

• Launch offers and events that generate traffic.

• Support openings, renovations and repositioning of establishments.

• Create partnerships with companies, hotels, institutions, festivals and tourism actors in French-speaking Switzerland.

• Develop B2B activity: private hires, seminars, catering and events.

• Coordinate key commercial moments: year-end celebrations, Valentine’s Day, Mother’s Day, summer season, grape harvest, etc.

Management and Coordination

• Supervise internal marketing teams and external service providers.

• Establish briefings, monitor production and control the quality of deliverables.

• Train establishment managers and field teams on campaigns and marketing tools.

• Work closely with operations, finance, human resources, chefs and managers.

• Ensure compliance with Swiss rules applicable to advertising, alcohol, promotions and data protection.

Your Profile

You have solid experience in operational marketing in the restaurant industry and/or a strong passion for this sector.

You are dynamic and rigorous by nature.

You enjoy the "field" and are capable of both developing and leading a strategy.