Channel Manager E-Mailings and CRM

About the job

Channel Manager E-Mailings and CRM

Pistor AG is the leading, independent trading and service company for bakeries-confectioneries, gastronomy and the healthcare market. State-of-the-art logistics, innovative ideas, reliability, sustainable action and lots of passion – that is exactly what makes our customers more successful. Now you have the chance to help write the success story of our company.

Your tasks

• Responsibility for the strategic and content-related further development, optimisation, coordination as well as content management of the various Pistor e-mailing formats (newsletters, general mailings, customer information, callbacks, invitations, etc.)
• Creation, optimisation and further development of dynamic mailings for personalised customer communication
• Preparation, coordination, dispatch and evaluation of e-mailings via CRM
• Responsibility for the further development of CRM-supported marketing processes in close coordination and collaboration with the CRM Product Owner as well as internal stakeholders
• Further development, process optimisation and support of the CRM system in the area of mailings (key user role)
• Coordination of the channel as an instrument within systematic market development and general topic management, including professional advice to various internal stakeholders
• Optimisation of conversion processes along the customer journey
• Success measurement of the channel and mailing measures, including the creation of result presentations, recommendations for action and reports
• Deputising for maintenance, content coordination and publication of content on Pistor's social media channels including community management

Your profile

• Commercial basic training and appropriate further education in marketing/online marketing
• Several years of experience in e-mail marketing
• Very good knowledge in the further development and use of CRM tools (Salesforce/Pardot advantageous)
• Sound knowledge in customer experience and digital customer journeys
• Good knowledge in social media & community management
• Passion for customer-centred, digital solutions and communication
• Structured, independent and reliable working style as well as pronounced communication skills
• Analytical, networked thinking and high digital competence
• Good written and spoken German and English skills, French advantageous

Your benefits

• Develop yourself further: We support your personal and professional development with a variety of internal and external training courses.
• For your health: We offer various internally organised sports activities and an affordable staff restaurant for your balanced nutrition.
• On the safe side: We offer contemporary social benefits as well as continued salary payments and involve you in the company’s success.
• Well on the way: You have access to discounted refuelling options, a staff bus that picks you up from the station and receive free entry to leisure activities.
• Impact and well-being: You benefit from short communication channels and our open and appreciative corporate culture. All this in a modern company that places great value on sustainability.
• Flexible and balanced: You can flexibly adjust your working model, have at least five weeks’ holiday and depending on the role the possibility to work from home.

Pistor AG / Human Resources / Ines Gönel


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