Online Marketing and Social Media Manager

About the job

Online Marketing and Social Media Manager

Pistor AG is the leading, independent trading and service company for bakeries-confectioneries, gastronomy, and the healthcare market. State-of-the-art logistics, innovative ideas, reliability, sustainable action, and plenty of passion – that is exactly what makes our customers more successful. Now you have the chance to help write the success story of our company.

Your tasks

• Responsibility for the Pistor website as well as the online shops together with the team
• Main responsibility for the Pistor social media channels as well as their operational and strategic development including maintenance, content coordination, and community management
• Development, management, and continuous optimisation of performance marketing measures including SEA, SEO, and GEO along the customer journey in collaboration with the marketing managers and other stakeholders
• Operational planning and further development of the e-commerce channels as well as maintenance, coordination, and continuous optimisation of channel content (website/shops), including identification and implementation of optimisation potential in close cooperation with the shop managers and internal stakeholders
• Participation in the strategic further development of the website and e-commerce channels, aligned with the overarching corporate and marketing strategy
• Analysis, monitoring, and reporting of the performance of the website, e-commerce channels, and campaigns based on relevant KPIs as well as deriving data-driven recommendations for action
• Responsibility for Google Analytics 4 (GA4) including tracking, evaluation, and interpretation of data as well as ensuring a sound data basis for optimisation measures
• Coordination of social media activities in collaboration with internal stakeholders such as marketing, corporate communications, and HR as well as external partners
• Professional advice to internal stakeholders on cross-channel topic planning and market development
• Measurement of channel success including preparation of result presentations, recommendations for action, and reports

Your profile

• Commercial basic training and appropriate further education in marketing/online marketing
• Many years of experience in online marketing with a focus on websites/shops
• Very good knowledge in social media & community management
• Very good understanding of performance marketing, SEA, SEO, GEO
• Very good knowledge of Google Analytics 4
• Sound knowledge in customer experience and digital customer journeys
• Passion for customer-centred, digital solutions and communication
• Structured, independent, and reliable working style as well as strong communication skills
• Analytical, networked thinking and high digital competence
• Good oral and written German and English skills, French skills an advantage

Your benefits

• Develop yourself further: We support your personal and professional development with a variety of internal and external training courses.
• For your health: We offer various internally organised sports activities and an affordable staff restaurant for your balanced nutrition.
• On the safe side: We offer contemporary social benefits as well as continued salary payments and involve you in the company’s success.
• Well on the way: You have access to discounted refuelling options, a staff bus that picks you up from the station, and receive free entry to leisure activities.
• Impact and well-being: You benefit from short communication channels and our open and appreciative corporate culture. All this in a modern company that places great value on sustainability.
• Flexible and balanced: You can flexibly adjust your working model, have at least five weeks’ holiday, and depending on the role, the possibility to work from home.

Pistor AG / Human Resources / Ines Gönel


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