Luzern
Marketing Communications Manager (m/f/d)
- 14 October 2026
- 80 – 100%
- Permanent position
- German (Fluent)
- Luzern
About the job
You develop effective marketing and communication solutions that inspire business clients and professional real estate investors and strengthen our brand. Thinking strategically and entrepreneurially, you are responsible for demanding 360° communication measures – from content marketing and storytelling to events and multi-channel campaigns.As a Marketing Communications Manager, you are a sparring partner for internal stakeholders and develop solutions together that support business goals and strengthen our brand. With new impulses and an eye for potential, you actively drive the further development of your area of responsibility and our brand management.
Marketing Communications Manager (m/f/d)
Your job at a glance
What you achieve with us
- You are responsible for effective marketing measures to support sales and retention goals in the business client and real estate investor segment.
- From the strategic idea through convincing content and the appropriate channels to success measurement – you bring all elements together effectively. You take responsibility, actively drive ideas forward, and turn concepts into concrete results.
- You recognise trends and exciting perspectives from business, banking, and real estate and translate them into high-quality content and effective thought leadership formats – from LinkedIn content to specialist articles and videos. Together with our experts, you make know-how visible and position our brand as a relevant voice in the market.
- You develop target group-oriented event platforms and innovative formats that inspire business clients and professional real estate investors, promote exchange, and create sustainable relationships.
- With creativity and analytical acumen, you test messages and channels, optimise campaigns along the customer journey, and use insights from web analytics and A/B testing to measurably increase lead generation, conversion, and business success.
- You design a consistent, relevant, and differentiating brand experience across all customer touchpoints – tailored to the needs of your target groups and along the entire customer journey.
- You competently advise and support internal stakeholders in the development and implementation of their marketing and communication projects, bringing in your expertise, new perspectives, and concrete solution approaches.
- You coordinate agencies and other partners, create clear framework conditions, and ensure that quality, collaboration, and results are convincing.
- You strategically and operationally further develop our sales marketing, take responsibility for cross-departmental projects, and network different perspectives to achieve sustainable impact together.
What you bring with you
- Several years of experience in marketing and marketing communication, ideally in a demanding B2B environment.
- A degree in business administration, supplemented by further training or additional qualifications in marketing and/or communication, or a comparable education.
- You recognise potential, develop strong stories, and consistently bring ideas to life. You understand the needs of B2B target groups, distil complex topics, and combine creativity with a clear view of data, customer needs, and business results.
- You prepare demanding content in an understandable, relevant, and target group-oriented manner – also in the fields of banking, entrepreneurship, and real estate.
- You enjoy advising different internal stakeholder groups, winning them over for ideas, and developing viable solutions together.
- A consistent customer perspective, data-based working, and the aspiration to continuously improve communication characterise your working style.
- You question the status quo, like to try new approaches, and have a feel for current marketing and communication trends.
Your benefits with us
More time for you
We offer paid cantonal and regional public holidays. Additionally, sabbaticals and extra vacation days for service anniversaries await you.
Flexible working
Choose an individual working model and organise your working hours yourself.
Family-friendly
Benefit from generous maternity or paternity leave as well as additional family allowances.
Strong pension provision
With our company pension fund, you are on the safe side.
Individual development
We support you in your internal and external training and further education so you stay up to date.
Exclusive benefits
Employee conditions on LUKB products and many external discounts save your wallet.
Alessio Guantario
Senior Talent Acquisition Specialist
+41 41 206 45 90