Channel Activation Manager Global Travel Retail

Lindt + Sprüngli (Schweiz) AG

Lindt + Sprüngli (Schweiz) AG

Infos sur l'emploi

  • Date de publication :

    13 juin 2024
  • Taux d'activité :

  • Type de contrat :

    Durée indéterminée
  • Langue :

    anglais (Courant), allemand (Intermédiaire)

What you do here

Contribute to Lindt Global Travel Retail growth as part of the global Marketing team. The role is responsible for developing and implementing effective marketing campaigns to achieve set brand and sales targets. The Channel Activation Manager is working closely with all internal and external stakeholders to develop innovative concepts to drive growth.

Activation Concept Development

  • Responsible for the development of effective marketing campaigns for novelties as well as core assortments based on the approved marketing plans of the Brand teams
  • Responsible for the development of creative concepts that meet set targets with regards to scalability, innovation factor, budget and global relevance
  • Develop customer-exclusive activation concepts to drive in-store visibility and conversion and support exclusive launches
  • Responsible for analyzing consumer and industry trends and actively incorporating it into conceptual development
Activation Concept Execution & Tracking
  • Collaborate with internal stakeholders to define clear budgets, targets and timelines for each activation
  • Management of the end-to-end execution of activation campaigns across all brands
  • Oversee and manage the creation of all campaign assets in close collaboration with Brand Managers
  • Responsible for internal coordination among Brand & Trade Marketing to ensure execution on-time and within budget
  • Responsible for monitoring and analyzing campaign performance in close collaboration with Sales
  • Responsible for selection and onboarding of local partners in close collaboration with regional teams (agencies and suppliers)
  • Responsible for development of clear recommendations for continuous improvement
Regional Support
  • Support regional teams in conceptual development of local adaptation
  • Develop regionally relevant activation concepts where appropriate
Marketing Support
  • Manage internal sales requests related to brand activations
  • Provide support in various other projects (example: meetings, presentations)
  • Management of relevant ad-hoc requests from internal and external counterparts

When you fit in with us

  • Education: BA degree in Marketing or equivalent required
  • Background: proven track record in trade marketing and/or market activation ideally in a fast-paced FMCG environment; preferably experience in Travel Retail
  • Personality: Very organized & structured way of working - you know how to handle several tasks simultaneously; solution-oriented with strong problem-solving skills; strong self-drive
  • Collaboration: Team player who thrives in cross-functional teams; works well with internal and external stakeholders (agencies, suppliers etc); can establish priorities and meet deadlines
  • Commercial Mind: Ability to balance commerciality with creativity to achieve set performance targets
  • Independent: Flexible and dynamic, independent working style – comfortably navigating in a fast-paced environment
  • Language skills: Fluency in English is mandatory, German is preferred
  • Other requirements: Advanced Microsoft Office skills (PPT, Word, Excel), Photoshop etc is beneficial

Our extras

  • Well-being
  • Development
  • Mobility and flexibility
  • Family-friendly environment - properly insured
  • Diversity and inclusion
  • Perks and leisure activities
We have many extras to offer. You can find out more on our career page and in a personal interview.

About us

We make the world a sweeter place.

We are currently represented in over 120 countries, with headquarters in Kilchberg. Our main markets are Europe and North America. Furthermore, Lindt & Sprüngli is accessible from every corner of the world thanks to its extensive global network of distribution partners, subsidiaries and almost 500 of its own Lindt boutiques.

Over 1000 dedicated people work at the Kilchberg, Altendorf and Olten sites. Every single one of us is important. Together as the Lindt team, we give our best every day and make the difference.


Interested? Then show us your best side. Sara Tokovic is looking forward to your online application.

Sara Tokovic

HR Administrator


  • Lindt + Sprüngli (Schweiz) AG