Marketing Analytics Specialist 100% (f/m/d) - Temporary 9-10 Months

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IHRE AUFGABEN

Within the Digital Channels & Analytics team, we are looking for a skilled Marketing Analytics Specialist with proven experience in a data-driven marketing environment. In your role, you will support the Head of Digital Channels & Analytics in delivering.

You will

• provide stakeholders with regular campaign updates throughout the duration of a campaign

• provide proactive campaign optimisations based on delivery and performance

• work in collaboration with subject matter experts (responsible for advertising, website, social organic and sponsoring) to understand stakeholder needs, define KPIs and determine reporting requirements

• perform and enable cross-functional marketing data analyses (e.g. engagement, conversion, campaign mix, lead funnel) and generate insights

• ensure timely, consistent, and accurate reporting to senior management and campaign owners, aligned with the B&C Measurement Framework

• create performance reports with a storytelling focus, tailored to stakeholders from operational to executive levels

• support ad-hoc data analysis

• solid understanding of Adobe Analytics, Google Cloud Platform (BigQuery), and Tableau reporting infrastructure in collaboration with internal and external experts to serve as the first-level technical support for analytics tools and dashboards (Tableau, Adobe) within Brand & Communications

YOUR PROFILE

• Bachelor’s or Master’s degree in economics, marketing analytics, statistics, business intelligence, or a related field

• Minimum of 5 years’ experience in a marketing or brand analytics role

• Deep understanding of digital and data-driven marketing

• Familiar with campaign tracking methodologies and performance measurement frameworks across digital marketing channels

• Demonstrated ability to translate data into actionable insights for stakeholders across different seniority levels

• Strong expertise in Tableau and data visualization principles

• Solid understanding of data modeling (SQL), data infrastructure, and technical setups, including ETL processes/pipelines, data storage, and metadata handling

• Proficient in Google Cloud Platform or similar cloud-based analytics environments, with a focus on scalable data processing and integration

• Experienced with Adobe Analytics or equivalent web and cloud analytics platforms

• Experienced with scrum methodology to manage priorities and deliverables in Jira

• Excellent command of German and English (spoken and written)

Mindset & Skills

• Structured and interdisciplinary way of thinking and working, combining business logic, data literacy, and strategic context

• Strong leadership and communication skills to coordinate stakeholders, align priorities, and promote analytics-driven collaboration

• Hands-on mentality: solution-oriented, proactive, and ready to dive into details

• High attention to detail and the ability to work independently and with accountability

• Strong stakeholder management skills: confident in managing expectations, driving alignment, and ensuring adoption

• Service-oriented mindset with a focus on enablement and long-term value creation

• Comfortable navigating and influencing within complex, cross-functional environments

• Strong business acumen and a practical understanding of marketing funnels, brand measurement, and campaign KPIs
   

This position in the Digital Channels & Analytics team is a temporary contract to cover for the Head of Analytics during her maternity leave.

We are looking forward to receiving your full job application through our online application tool. Further interesting job opportunities can be found on our Career site .

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