CRM Manager (m/f/d) 80-100% fixed-term

About the job

Dosenbach is part of the internationally successful Deichmann Group, the largest shoe retailer in Europe. The self-financed family business operates over 4,700 stores in 34 countries. As the market leader in the Swiss shoe market, Dosenbach offers fashionable and high-quality shoes at attractive prices in around 200 stores, thanks to the commitment of approximately 2,000 employees.

To strengthen our E-Commerce & CRM team, we are looking for a dedicated, implementation-driven personality as CRM Manager – fixed-term for 12 months, with the option of extension.

You will manage our CRM campaigns from planning to implementation and continuously develop the DOSENBACH PLUS loyalty programme. In doing so, you will create relevant and consistent customer communication throughout the entire customer journey.

Your responsibilities:

• You plan, coordinate and execute cross-channel CRM campaigns – from conception to success control
• You develop DOSENBACH PLUS together with the CRM specialist team at Deichmann and coordinate new functions and processes in partnership
• You analyse CRM measures based on defined KPIs, create reports and derive optimisations
• You monitor and optimise CRM journeys, data flows and personalisations, ensuring reliable, targeted customer communication
• You work closely with sales, marketing, e-commerce and other internal stakeholders to ensure high-quality implementation of CRM measures

Our requirements:

• You have completed a Bachelor’s or Master’s degree in Business Administration with a focus on Marketing, CRM or Communication
• You have several years of professional experience in CRM, ideally in the retail environment
• You are confident in using CRM and campaign management systems and have a good understanding of customer data, segmentation and marketing automation
• You think conceptually and analytically, and thanks to your hands-on mentality as well as your good organisational and time management skills, you keep an overview
• You communicate convincingly and act proactively and solution-oriented

At our company, PROGRESS is paramount. We offer opportunities for continuous professional and personal development. PASSION drives our employees daily. We love the dynamism in retail and have a passion for sport and fashion. We place great value on open communication and mutual respect. Together we are stronger; TEAM SPIRIT is actively lived. Balancing work and leisure is WORTHWHILE. You benefit, among other things, from 6 weeks’ holiday, flexible working models, home office options, staff discounts, sports facilities, support for further training, free parking and meal vouchers.

Would you like to help shape the future of customer loyalty with us and further develop DOSENBACH PLUS? Then we look forward to receiving your application via our online tool.

(Paper applications and applications from recruitment agencies will not be considered)