CRM & AI Automation Manager (m/f/d) 100%

About the job

We are a young publicly listed Swiss company in the dynamic telecommunications industry, which has developed from a start-up in 1999 to the Swiss market leader with more than 670 employees. The mobilezone Group is headquartered in the Suurstoffi area in Risch/Rotkreuz and offers products and services around mobile life – from smartphones and accessories to services and offers for business customers. For more information, visit www.mobilezoneholding.ch.

To strengthen our team, we are looking for you at our headquarters in Rotkreuz immediately or by arrangement as:

CRM & AI Automation Manager (m/f/d) 100%

Your mission

You design the data- and AI-supported, hyper-personalised customer communication of our brands and ensure that we reach our customers at the right time with the appropriate message via the right channel. To do this, you combine customer understanding, CRM and technology, translate customer data into relevant target groups and derive personalised campaigns as well as concrete recommendations for action. Together with IT and internal and external partners, you implement these in automated applications and processes. In this way, you create personalised customer experiences, strengthen customer loyalty and make our marketing measurably more effective and efficient.

Your main tasks

• Development of data- and AI-supported marketing and CRM campaigns along the entire customer lifecycle: from analysing customer behaviour and potentials to personalised addressing via the appropriate channels
• Analysis of customer, campaign and transaction data as well as identification of potentials for customer retention, cross-selling, up-selling and reactivation. Based on this: definition of target groups, selection logics and automated marketing measures
• Design and optimisation of automated customer journeys for the mobilezone Group so that our customers receive the most relevant offers, content and services at the right time
• Strategic further development of the mobilezone Club with data-based added value for our customers through personalised benefits, offers and communication measures
• Driving the transformation of our current CRM landscape towards an AI-supported platform for hyper-personalised customer communication and unlocking new possibilities for scalable, data-driven customer engagement
• Identification and implementation of AI applications along the entire marketing process: from data analysis and target group formation through content creation and language adaptation to automated campaign control and success measurement
• Responsibility for CRM, automation and transformation projects in close cooperation with marketing, campaign management, IT and external technology partners
• Further development of the integration of AI tools, AI agents and new data sources into our marketing and CRM platforms to ensure that data, processes and interfaces are optimally coordinated
• Responsibility for the quality and further development of our marketing and customer data as a clean basis for successful personalisation, automation and AI applications

What you bring:

• Completed studies or comparable further training in marketing, CRM, data analytics, business administration or a related field.
• Experience in CRM, data-driven marketing, customer lifecycle management or marketing automation with a strong understanding of technology.
• Practical experience in designing and implementing AI applications or AI-supported workflows, ideally in marketing or customer management.
• Strong understanding of customer data, segmentation, data quality and target group logics.
• Experience with CRM, data and automation platforms as well as knowledge of Microsoft Dynamics CE, Databricks, Copilot, Cowork and Copilot Studio.
• Ability to critically review AI results and consider data protection, data quality and reliable approval processes in implementation.
• Strong analytical skills and the ability to derive concrete recommendations for action for campaigns and customer journeys from data.
• Structured, precise and independent working style as well as good understanding of data protection, opt-ins and data processes.
• Communicative doer personality with joy in cross-departmental collaboration and the further development of complex CRM topics.

We offer you:

• State-of-the-art infrastructure in a central location (Rotkreuz)
• Hybrid working model with office and home office days
• Appreciative atmosphere with flat hierarchies
• Attractive occupational pension scheme benefits
• Accident insurance in the private sector
• Employee offers in the telecommunications sector
• Various employee events
• and much more...

Are you interested? Then send your complete application documents along with your salary expectations.

For further information about the position, please contact Mario Winkelmann, Head of Marketing & Communication, at Tel. +41 58 400 24 01