PR & Social Media Project Leader Swiss Market 100% (m/f)

About the job

ABOUT SWATCH

At Swatch, we love surprises. Whether with our collections, in the action sports sector, or through creative collaborations: we don’t think in boxes. With striking designs that capture the spirit of the times and are guaranteed to catch the eye, we bring fresh energy to the game. That’s exactly what we have been doing since 1983.

We are a well-coordinated team of people who love what they do, whether at the headquarters in Switzerland or around the world. We are visionaries and pioneers, always true to ourselves and unafraid to take new paths. Together, we make the world a little more colourful, bolder, and more exciting. And yes, you could say: we are more than just a watch brand.

Sounds like you? Then become part of our team.

To strengthen our marketing team at the Swatch headquarters in Biel/Bienne, we are currently looking for a:

PR & Social Media Project Leader Swiss Market 100% (m/f)

JOB DESCRIPTION

• You develop and implement local PR, influencer, and social media activities aligned with the global communication strategy, thereby enhancing Swatch’s visibility and cultural relevance in Switzerland.
• You build strong relationships with journalists, media partners, influencers, and content creators and actively maintain them.
• You are the first point of contact for media enquiries in the Swiss market and coordinate interview requests, product loans, and all press activities.
• You identify storytelling opportunities and ensure earned media coverage around product launches, collaborations, events, and brand initiatives.
• You manage influencer partnerships from selection and briefing through to implementation and success evaluation.
• You create, adapt, and coordinate engaging content for local social media channels in line with global brand guidelines.
• You plan and execute media events as well as influencer activations.
• You monitor media, consumer, and social media trends and convert insights into communication opportunities.
• You work closely with internal stakeholders, external business partners, and international teams to ensure consistent and effective communication.
• You manage the assigned budget including business impact and ROI.

PROFILE

• Completed Bachelor’s or Master’s degree in communication, marketing, or a comparable field.
• 3 to 5 years of experience in PR or external communication, ideally in an agency and/or for consumer brands.

YOUR STRENGTHS

• Proven experience in developing and placing stories with relevant leading media.
• Excellent network in the Swiss media and influencer landscape as well as enthusiasm for trends, storytelling, and brand building.
• Strong networking mindset and passion for authentic relationships with journalists, influencers, and industry partners. You represent the brand confidently, both online and offline.
• You thrive in a very dynamic environment with many projects and tight deadlines.
• You can manage multiple projects simultaneously, coordinate with different internal and external contacts, and flexibly reprioritise when necessary. You keep an eye on deadlines, quality, and budget and drive projects forward pragmatically.
• You work in a structured, reliable, and detail-oriented manner, are flexible, and a true team player.

LANGUAGES

German as a native language (preferably Swiss German) with excellent writing and communication skills. Fluent French and good English skills are required. Italian is an advantage.

CONTACT PERSON

Are you looking for a new challenge and do you recognise yourself in this profile? Then click on the APPLY link and send us your CV in English or German as well as your references.