Senior Data Analyst (m/f/d) 80-100%

You provide decision-relevant insights for optimizing content, user experience, reach, and monetization – with a direct impact on product strategy, editorial work, and marketing. The data-driven further development of the third largest commercial news portal in Switzerland is also part of your task.

• Customer journey analysis: Tracking user behavior across all platforms and formats (Web & App)
• Data-based strategy development: Analyzing editorial performance to optimize content & product strategy
• Development of dashboards & KPI models: Development and maintenance of (real-time) dashboards for editorial, product & management (e.g., visits, pushes, video, scroll depth, etc.)
• Content impact measurement: Analyzing the performance of formats, story types, or thematic focuses with derivation of concrete recommendations for action for editorial and distribution
• Monetization & engagement: Supporting the further development of advertising models
• A/B testing: Planning and evaluating tests to validate new features, etc.
  
  Your profile
  
  
  • You have in-depth knowledge of the Adobe Customer Experience platform (ideally, you are already familiar with Adobe Customer Journey Analytics)
  • At least 3-5 years of professional experience in business analysis or consulting
  • You have a flair for numbers and see not just tables, but forward-looking recommendations for action
  • Thanks to your good communication and presentation skills, you can convey your analyses understandably to stakeholders internally
  • You are a team player, think analytically, and work in a structured and solution-oriented manner
  • You work hands-on and implement concrete measures together with the team
  • You speak fluent German and English; French or Italian is a plus
    
    
    We would be happy to receive your application documents by August 31, 25.
     
    
    Your benefits
    
    
    
    Your contact
    
    Kerstin Zuttel
    HR Business Partner
    Maschinenstrasse 10
    8021 Zurich
    

    The blue Entertainment group is part of the Swisscom (Switzerland) group and the largest entertainment company in Switzerland. Our brand "blue+" stands for the best entertainment offering in Switzerland – today and in the future. We unite everything that makes for the best entertainment and create unique and unforgettable moments for our customers in the areas of TV, series & films, sports, music, cinema, and news.
    
    We have a large reach, a great team – but we are still missing you! We are looking for an analytically skilled and entrepreneurially thinking person as