CRM Manager m/f/d

About the job

Ibach/Schwyz, Victorinox AG Organisational Unit Transformation & Technology

The origins of Victorinox date back to 1884, when Karl Elsener founded a cutlery workshop in Central Switzerland and developed the original Swiss Army Knife™. Today, Victorinox is a family business run in its fourth generation and operating in over 120 countries. In addition to the iconic pocket knives, the portfolio includes high-quality household and professional knives, watches, and travel luggage. The products embody the brand and ensure that consumers are well prepared for everyday challenges with thoughtful and masterfully crafted solutions.

Job Description

• Design, implementation and continuous development of customer loyalty measures as well as community management on the company’s own community platform
• Management of the technical and functional development of the community platform in collaboration with internal departments, external agencies and super users
• Introduction and continuous development of customer loyalty measures for registered end consumers (product registration)
• Analysis and optimisation in the area of reviews and NPS as well as preparation of regular reports including derivation of concrete measures
• Monitoring and regular exchange with external communities
• Conducting customer data analyses and regular reporting
• Support of global markets in CRM topics, especially in the area of community management

Profile

• Completed bachelor’s degree in business administration, marketing, communication or a comparable field
• At least 4–5 years of professional experience in marketing, of which at least 2 years in CRM
• Experience in designing and implementing measures for customer loyalty and customer development
• Solid experience in handling CRM systems (e.g. Salesforce Sales Cloud) and/or community platforms (e.g. Flarum)
• Strong analytical skills as well as a broad and profound understanding of CRM topics
• Excellent communication and collaboration skills and enjoyment in working with different stakeholders
• Experience with social media and digital marketing channels is an advantage
• Experience in agile implementation projects is a great advantage
• Good knowledge and practical experience in using common AI tools, especially to support analyses, content creation and process optimisation

Benefits

• Unique, family-oriented culture with long-term and sustainable corporate management
• Internal course and leisure offerings as well as support for external further training
• Modern working time models, such as home office
• Free parking spaces or travel allowances for public transport
• Attractive benefits with our pension fund and social insurances