Employer Branding Specialist (80%)
- 07 September 2026
- 80%
- Permanent position
- German (Native language)
- Liestal
About the job
HR & Organisational Development actively shapes the personnel and organisational development of BLKB. As a strategic partner, it supports the business areas and managers in all relevant personnel and organisational matters, accompanies change processes, and continuously develops structures, processes, and instruments.In this role, you will strategically and operationally further develop the employer brand of BLKB. The strategy offers the opportunity to realign our Employer Value Proposition and further develop BLKB's positioning as an attractive and distinctive employer.
Employer Branding Specialist (80%)
Your area of responsibility
You...
- further develop the employer branding strategy in line with the corporate strategy, sharpen the EVP and anchor it along the candidate and employee journey – including effective HR communication
- shape the employer positioning, manage channels and campaigns target group- and data-oriented, and ensure an authentic appearance of BLKB as an employer
- design target group-specific recruiting communication together with recruiting and create a convincing experience from the first contact to entry
- are responsible for content and social media activities in employer branding and optimise the career page as well as relevant employer platforms
- cooperate closely with recruiting, marketing, corporate communications, and HR, observe trends and best practices, and continuously advance the professionalisation of employer branding
Note for recruitment agencies: Please note that we do not consider dossiers from recruitment agencies for this position.
Your profile
You...
- have several years of experience in employer branding, HR marketing, brand or communications management and have successfully designed and implemented corresponding strategies
- bring solid experience in EVP development, employer positioning as well as candidate and employee journey and understand the requirements and processes of modern recruiting
- have a strong understanding of talent attraction and recruiting and know how to effectively address different target groups along the candidate journey and win them for BLKB
- combine strategic thinking with a pronounced hands-on mentality, are creative and drive topics from idea to implementation; experience in content creation, social media, and campaigns is an advantage
- hold a university degree in communication, media, economics or a comparable field, excellent communication and storytelling skills as well as a good sense for target groups and tone complete your profile
What we offer you
- Flexible: We are committed to flexible working time models. We are open to home office and remote work, your workload can be adjusted, and we ensure your successful comeback after a break or parental leave.
- Digital: We are going full throttle on the megatrend of digitalisation. We drive the automation of our business model, invest in technologies, and adapt our organisation towards agile working methods.
- Innovative: With us, you will find an innovation-friendly climate and your ideas are in demand. We are large enough to tackle complex topics and at the same time small enough for you to make a significant individual impact.
- Forward-looking: Probably no other bank offers as many training opportunities as we do. Our employees confirm this with outstanding scores in the training criterion on kununu.
- Casual: Our dress code is quite relaxed. Just like the interaction among each other with the wonderfully uncomplicated "du" culture.
Do you have questions?
For questions about the application process
Timo Degen (Human Resources)
Tel. +41 61 925 89 74
For professional enquiries
Annina Scheidegger (Human Resources)
Tel. +41 61 925 88 41
