A CRM, Data & Automation Specialist

Skills

CRMMarketingMicrosoft

Your missions

Manage and develop Microsoft Dynamics 365 and its ecosystem to meet marketing, sales and loyalty needs.
Define and optimise CRM processes, customer journeys and life cycles of prospects, members and clients.
Design workflows, automations and integrations between the CRM, marketing tools, Microsoft Fabric, Dataverse, the website and business applications.
Ensure data quality, governance and enhancement: segmentation, deduplication, enrichment and data utilisation.
Develop dashboards and indicators, analyse journeys and performance, and identify improvement levers.
Contribute to lead generation and qualification and improve conversion rates.
Identify and implement use cases related to automation, Microsoft Copilot and generative AI.
Keep up with technological developments and be proactive in developing new uses of AI and data.
Support and train users, act as an internal referent and promote best practices.
Collaborate with Client Marketing, Data and IT teams, respecting governance, security and data protection requirements.

Your profile

Higher education in marketing, CRM, MarTech or related field (Bachelor HES or equivalent).
3 to 5 years’ experience in a CRM, marketing automation, data management or process optimisation role.
Very good command of Microsoft Dynamics 365 and CRM processes.
Good knowledge of Power Platform, Power Automate, Power BI, Dataverse and Microsoft Fabric.
Strong skills in data management, structuring and governance.
Marked interest in Microsoft Copilot, AI agents and generative AI.
Analytical, structured and solution-oriented mindset, with a taste for continuous improvement.
Autonomy, rigour, technological curiosity and a service-oriented attitude.

Start date: immediately or to be agreed

Applications not precisely meeting the above criteria will not be considered.

Your contact: please send your complete application and salary expectations (cover letter, CV, certificates) by email by 26 October.

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