Director of Sales, Marketing and Communication - Director of Sales, Marketing and Communication

About the job

HOTELA was founded in 1948 by HotellerieSuisse and is today the leading institution for social insurance in the hotel and catering sector – a position it has held for over 75 years. As a non-profit institution, it brings together all mandatory social insurances under one roof, complemented by HR services and innovative digital solutions such as its HOTELA+ platform. Since 2021, HOTELA has expanded its scope to all economic sectors in Switzerland and today counts over 5,000 affiliated companies and 154,000 insured persons across the country. HOTELA is firmly established in French-speaking Switzerland and Ticino and is actively driving its development in German-speaking Switzerland.

Ganci Partners supports HOTELA in the search for its future :

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Founded in 1948 by HotellerieSuisse, HOTELA is today the reference institution for social insurance in the hotel and catering sector, a position it has held for more than 75 years. As a non-profit institution, it brings together all mandatory social insurances under one roof, as well as HR services and innovative digital solutions, such as its HOTELA+ platform. Since 2021, HOTELA has expanded its field of activity to all sectors of the Swiss economy, now boasting more than 5,000 affiliated companies and 154,000 insured persons throughout the country. Firmly established in French-speaking Switzerland and Ticino, it is actively pursuing its development in German-speaking Switzerland.

Supported by Ganci Partners, HOTELA is looking for its future

Responsibilities of the role

Reporting directly to the General Director, the Director of Sales, Marketing & Communication defines and manages the institution's sales, marketing and communication strategy. The position is based in Montreux or Bern; the post holder leads a team of 16 employees, including three directly reporting managers, spread across French-speaking and German-speaking Switzerland.

The responsibilities are divided into four main areas:

• Development and management of the sales, marketing and communication strategy, based on performance indicators and continuous market monitoring;
• Management of sales channels throughout the territory, development of new business opportunities, and maintenance and expansion of relationships with customers, partners and brokers;
• Management of communication and representation of HOTELA at business events;
• Participation in digital transformation projects and ensuring the quality of the customer experience.

One of the central challenges of this role lies in the development of HOTELA in German-speaking Switzerland. Although the company is already present there, it must significantly strengthen its position in this high-growth potential market. The future post holder will therefore need to develop and implement a genuine growth strategy for this area, building on existing successes in French-speaking Switzerland and Ticino.

Desired profile

You hold a degree in business administration (university, university of applied sciences or equivalent), supplemented by further training in sales, marketing and management, and have solid experience in insurance, social insurance, pension funds, HR services or a comparable complex service environment. Your career demonstrates proven experience in sales management, including team leadership and B2B project management, as well as experience in communication or marketing.

You have a good knowledge of the Swiss market, both French-speaking and German-speaking Switzerland. With a genuine strategic vision focused on development and growth, you view the company’s challenges with foresight. You anticipate market developments while also possessing proven operational implementation skills. You are fluent in Swiss German and can also express yourself well in French; knowledge of Italian is an advantage. As a recognised leader, you know how to unite your teams around a common vision in a multi-regional environment and promote effective cross-departmental collaboration in the service of strategic goals and results.

Your application

For further information, Ms Giorgia Marschall, Partner at Ganci Partners, is happy to assist you at 021 310 08 59.

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Responsibilities of the role

Reporting directly to the General Director, the Director of Sales, Marketing & Communication defines and leads the institution’s commercial, marketing and communication strategy. Based in Montreux or Bern, they manage a team of 16 collaborators, including three direct managers, distributed between French-speaking and German-speaking Switzerland.

Their responsibilities revolve around four main areas:

• Develop and manage the Sales, Marketing and Communication strategy based on performance indicators and competitive intelligence;
• Manage sales channels across the entire territory while developing new business opportunities and consolidating relationships with clients, partners and brokers;
• Manage communication and represent HOTELA at professional events;
• Participate in digital transformation projects and ensure the quality of the customer experience.

A major challenge of this role lies in the development of HOTELA in German-speaking Switzerland. While the institution already has a presence there, it must significantly strengthen its position in a market with strong growth potential. The future post holder will thus have to design and deploy a genuine commercial growth strategy in this territory, capitalising on existing achievements in French-speaking Switzerland and Ticino.

Desired profile

Holder of a degree in business management (university, university of applied sciences or equivalent), supplemented by continuing education in sales, marketing and management, you have solid experience in insurance, social insurance, pension funds, HR services or within a comparable complex service environment. Your background reflects confirmed commercial management, including team management and B2B project management, as well as experience in communication or marketing.

You have a good knowledge of the Swiss market, both French-speaking and German-speaking. Endowed with a real strategic vision oriented towards development and growth, you have a perspective commensurate with the company’s challenges and anticipate market evolutions, while maintaining proven operational capacity. You master Swiss German and can express yourself easily in French; knowledge of Italian is an asset. Recognised as a leader, you know how to unite your teams around a common vision in a multiregional context and promote effective cross-functional collaboration in the service of strategic objectives and results.

Your application

For further information, Ms Giorgia Marschall, Partner at Ganci Partners, is at your disposal at 021 310 08 59 and looks forward to receiving your application.