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Digital Marketing Brand Manager
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- Permanent position
- Genève
About the job
Digital Marketing Brand Manager
Company Description
Digital Marketing Brand Manager - Permanent Contract - Position based in Geneva
Do you enjoy building ambitious digital strategies, managing high-potential brands, and turning data into tangible growth?
We are currently supporting a Swiss company, active in several international markets, in recruiting its future Digital Marketing Brand Manager.
Based in Geneva, this company operates in a dynamic, multicultural environment firmly focused on digital innovation. It is now looking for a profile capable of managing effective marketing strategies and actively contributing to the development of several digital brands internationally.
Job Description
As a Digital Marketing Brand Manager, you will be responsible for the development, performance, and visibility of several digital brands.
A true conductor, you will manage marketing strategies, coordinate business teams, and continuously optimise acquisition, conversion, and retention performance.
Your Responsibilities
Define and manage the marketing strategy of the brands
- Build growth strategies with management and Brand Owners
- Identify development levers: new markets, new offers, business optimisations
- Define action plans focused on performance and profitability
- Monitor results and adjust priorities using a data-driven approach
Optimise digital and commercial performance
- Manage multi-channel marketing campaigns: acquisition, CRM, retention, e-commerce
- Analyse KPIs and quickly identify optimisation opportunities
- Design and monitor testing strategies (A/B testing, personalisation, segmentation)
- Integrate automation tools and AI solutions to improve performance and customer experience
- Optimise user journeys and conversion across all digital touchpoints
Coordinate cross-functional marketing projects
- Define project roadmaps with marketing and product teams
- Coordinate various functions: copywriting, design, IT, CRM, translation, data
- Ensure quality of deliverables and respect deadlines
- Oversee post-launch follow-up and capitalise on campaign learnings
Profile Sought
- Minimum 5 years of experience in a similar B2C digital marketing role
- Higher education in marketing, communication, business or data
- Strong performance culture and results orientation
- Excellent command of analysis and reporting tools: advanced Excel (pivot tables, Power Query), Power BI, Google Analytics 4
- Proficient with CRM, emailing and marketing automation tools: Adobe Campaign, Mautic, Mailchimp
- Experience with A/B testing and optimisation tools: Adobe Target, AB Tasty, Convertize, Google Optimize
- Good knowledge of CMS: WordPress, Drupal, Shopify
- Practical knowledge of AI applications in marketing: content generation, marketing automation, advanced segmentation and personalisation, campaign optimisation
- Excellent organisational and prioritisation skills
Analytical mindset, autonomy and ability to thrive in a dynamic and multicultural environment
Analytical mindset, autonomy and ability to thrive in a dynamic and multicultural environment
Nice-to-have
.Experience in digital acquisition (SEA, SEO, Social Ads, programmatic)
.Good understanding of international and multilingual SEO challenges
.Experience with Salesforce, HubSpot or advanced CRMs
.Product sensitivity and customer experience
.Experience with Salesforce, HubSpot or advanced CRMs
.Product sensitivity and customer experience
What our client offers
🚀The opportunity to actively contribute to the growth of international brands
🚀 A strategic role with real business impact
🚀 A stimulating environment where innovation and performance go hand in hand
🚀 Career development prospects in a rapidly growing organisation
🚀 A corporate culture that values autonomy, collaboration and initiative
🚀 A healthy work-life balance in a demanding yet humane professional setting
🚀 A strategic role with real business impact
🚀 A stimulating environment where innovation and performance go hand in hand
🚀 Career development prospects in a rapidly growing organisation
🚀 A corporate culture that values autonomy, collaboration and initiative
🚀 A healthy work-life balance in a demanding yet humane professional setting
Interested? Please send your application!
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