Web Officer, Digital Experience & Performance

About the job

The Federation of Romand Enterprises Geneva is the essential employers' organisation of the canton. With 29,000 member companies and more than 80 professional associations, it plays a central role in the economic and social life of the region.

Its teams support employers every day on topics as varied as labour law, social security, professional training, occupational health, and collective bargaining. A broad scope, diverse professions, a meaningful mission.

Joining FER Geneva means becoming part of a reference institution and contributing every day to the vitality of Geneva's economy.

Job Description

Join FER Geneva and contribute to the digital influence of Geneva's economy

The Brand & Activation division is looking for a Web Officer, Digital Experience & Performance to ensure the continuity of web activities while supporting the division's evolution towards more digital, targeted communication focused on user journeys, offer activation and performance measurement.

This position is part of an internalised production approach: the person must be able to directly produce common digital deliverables, not just coordinate external providers.

Your mission

Your mission will be to ensure the continuity of web activities while contributing to the evolution of our digital systems towards a more user experience-oriented approach, campaigns, targeted newsletters, SEO/GEM, tracking and conversion.

You will be specifically responsible for managing and optimising websites and the Intranet, creating landing pages, contributing to email campaigns, structuring tracking and reporting, improving user journeys and making optimisation recommendations based on data.

Your main responsibilities

• Manage, optimise and develop FER's websites and intranet to ensure a high-performing, coherent and conversion-oriented user experience.
• Design and oversee digital systems related to marketing campaigns, events, training and services: landing pages, forms, user journeys and lead generation systems.
• Manage newsletters, email campaigns, surveys and marketing automation actions by developing segmentation, personalisation and communication automation.
• Structure and optimise tagging of content, offers, events and training to improve communication relevance and the experience of different target audiences.
• Develop FER's digital visibility through SEO best practices, content optimisation and collaboration with specialised acquisition and referencing partners.
• Implement tracking of digital actions, analyse campaign performance and produce reports to identify continuous improvement opportunities.
• Work closely with internal teams, IT department and external providers to ensure coherence, quality and efficiency of deployed digital systems.

Profile sought

Your profile

• 5 to 7 years of experience in digital marketing, e-commerce, web performance, client portal, SaaS, marketplace or digital environment focused on conversion.
• Proven experience in website management, CMS, landing pages, newsletters, SEO, analytics and tracking.
• Good understanding of user journeys, acquisition, conversion, retention and reactivation.
• Experience with digital campaigns, newsletters, forms and measurement systems.
• Ability to work with communication, marketing, business, IT teams and providers.

Your assets

• Autonomy, proactivity and sense of responsibility
• User and results orientation
• Execution rigour, ability to prioritise, analytical mindset
• Solution orientation, ability to propose improvements
• Digital curiosity
• Internal service mindset
• Good communication with non-technical interlocutors