Performance Marketing Manager (a)

About the job

100 %

In this diverse role

• you develop and manage campaigns to acquire new customers for the digital news offerings of our daily newspapers
• you coordinate our paid campaigns and align them cross-media across social, SEA, programmatic, affiliate, TV, print, radio and out-of-home
• you design branding and traffic campaigns for the news sites of our daily newspapers
• you analyse and optimise campaigns based on relevant KPIs and A/B tests and derive concrete recommendations for action
• you are responsible for campaign budgets and optimise the media mix across all channels
• you develop tracking, KPIs as well as tools and systems together with our data and product teams

You will succeed here if

• you bring solid practical experience in performance marketing, ideally in the e-commerce or subscription environment
• you have practical experience in campaign setup and management with Google Ads and Meta Ads Manager
• you think analytically, have a strong affinity for numbers and can derive concrete recommendations for action from data
• you have experience with different paid channels and ideally have already planned or managed cross-media campaigns
• you are passionate about data-driven marketing and ideally have knowledge in automation or audience marketing
• you work proactively, independently and solution-oriented and enjoy collaborating with different internal teams as well as external agencies

Why is there an (a) in our job title? Because we welcome applications from all people who are eager to help us advance with their diverse talents. That alone counts – not age or gender, origin, religion or sexual orientation.

Have we piqued your interest? David Frei, Head of Talent Acquisition & Employer Branding, looks forward to your online application.

Michael Sellmer
Head of Campaigning Publishing