Marketing Manager B2B (80%)

About the job

We are looking for a committed marketing personality who values responsibility, creativity and collaboration. In this versatile generalist role, you will contribute your own ideas and, together with our HCM team, strengthen the positioning of our company in the demanding B2B consulting environment.

Your Role

You are responsible for the marketing area of HCM and continuously develop it together with the HCM team. From idea to implementation, you coordinate external partners and operationally implement a large part of the measures yourself. You strengthen our brand, further develop our digital presence and report directly to management as a permanent member of our weekly sales-marketing meeting.

Your Tasks

• Marketing planning and budget management as well as ongoing reporting to management
• Responsibility for the further development of the company website together with our digital agency, including content management, optimisation of search engine visibility and AI-supported search systems (SEO/AEO) as well as maintenance of bilingual content (DE/EN)
• Responsibility for the LinkedIn company profile of HCM, including conception, creation and publication of content for the company profile as well as management
• Responsibility for the newsletter in collaboration with internal and external contacts
• Marketing preparation of brochures, specialist articles, studies and surveys as well as coordination of implementation with our agency
• Further development of our brand appearance as well as conception and implementation of marketing materials and printed matter
• Conception, organisation and execution of conferences, webinars as well as customer and team events
• Independent creation of photo and video recordings at events as well as maintenance of the image database
• Representation of Switzerland or Europe in the international marketing team of the GECN Group

What You Bring

• You have at least five years of professional experience in marketing as well as a higher professional qualification in marketing, communication or a comparable qualification
• You bring experience in a broad marketing generalist role with high personal responsibility as well as in B2B marketing, ideally in the field of complex services (e.g. consulting, financial services or law)
• You have experience in the further development of websites, digital marketing channels and a professional LinkedIn presence as well as in building a strong brand presence
• You work in a structured, independent and proactive manner and convince with communication skills as well as a professional and discreet manner in dealing with partners, service providers and customers
• You have very good German and English skills, both spoken and written
• Knowledge of Canva, InDesign or Photoshop is an advantage

What Awaits You With Us

• You take on a versatile generalist role with a lot of personal responsibility and scope for design
• You work closely with our management, which supports your development
• You can look forward to a team that supports each other and values the diversity of ideas, cultures and experiences
• You benefit from our international network within the GECN Group
• You benefit from flexible working time models and participate in a remuneration system that is geared towards shared success
• Additionally, attractive benefits await you such as our centrally located office in Zurich Seefeld, regular team events and team lunches, a half-fare travelcard, private accident insurance and other amenities

 More information about us can be found at www.hcm.com/karriere

Are You Interested? 

Apply now with your complete documents including cover letter, CV, references, diplomas and certificates and become part of the HCM team!